Usability Analysis
Good site design begins with identifying goals for your visitors. These goals, often referred to as conversions, represent specific actions that you want your users to take when they visit your site. Usability analysis begins with understanding what these goals are, and then analyzing your visitor behavior to determine how well you are achieving your goals. Once you know how well you are doing, you can use standard techniques to improve your site's performance towards those goals.
Endstate consultants can guide you through this process and dramatically improve the value that your website brings to your organization. Some common techniques that we use include:
- User Interaction Modeling
- A/B Split Testing
- Card Sorting
- User Personas
- Focus Group Testing
Site Analytics
Constant and diligent review of your site traffic is critical to effectively maintaining your web presence. Endstate can work with you to set up analytics on your site and the reports and strategies to use the data. We primarily work with Omniture, Urchin/Google Analytics and Web Trends, but we are constantly expanding our training to include additional analytics packages.
XHTML & CSS Consulting
Endstate staff has spent years working hands on with client side code and has developed world class skills with XHTML and CSS. If you are planning to migrate your legacy content into a new CMS, you need to consider the benefits of redesigning your presentation code before the migration. The primary benefit to doing this is that it is much faster to migrate into clean XHTML & CSS based templates. Of course you also get all of the other benefits that come along with it like improved search engine optimization (SEO), standards (W3C) and accessibility (Section 508) compliance, improved page performance and ease of site maintenance and redesigns.
XML & XSLT Consulting
In the content management world, the use of XML and XSLT is standard practice. Over the years Endstate has developed millions of lines of XML code and thousands of transforms using XSLT.